Wings of Envy

Fashion forward, edgy and affordable are all words that can be used to describe Danish fashion brand ONLY. The brand has undergone an image overhaul and has taken a new style direction that is ready to hit Irish shores. ONLY is opening its Irish flagship store on Grafton Street in the heart of Dublin city on Thursday, December 6th at 11am. Expect literal Scandinavian snow scenes alongside its hot threads for the opening weekend.

Renowned for its amazing denim collection, ONLY adds to this with fashion forward pieces that have hint of Scandinavian style. From key staples to studded winter coats, ONLY will bring value-focused, trend-savvy and exciting fashion to Dublin’s city centre.

ONLY has recruited model Jessica Hart to represent the brand’s new direction. Having previously worked with brands such as Guess, Moschino, L’Oréal and Victoria’s Secret, Jessica has proven synonymous with the ONLY personality; she is edgy yet stylish. She looks effortless whether she’s wearing a denim shirt or an evening dress.

Lisa Falkenberg Brogaard, Retail Managing Director for ONLY says of the new store opening, “This is an exciting move for ONLY. The new Irish flagship store will offer a unique version of international fashion for Irish women and we cannot wait to see the brand grow across the country.”

ONLY is preparing to launch four new stores in Ireland between now and Spring 2013; the flagship store in Dublin (opening December 6th) and independent stores in Kilkenny (opening December 6th) Cork and Limerick (opening 2013), with exciting plans to open over 20 further stores over the next three years.

For more visit and @ONLY_Ireland

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